Following a terror attack in the UK capital, London, it seemed like cab hailing service, Uber decided to get the better of the situation by the use of the “surge pricing” availcble on the app. The app users complained that they were being charged inflated prices on Saturday night. This is because, normally, when there is a high demand forrides, Uber’s “surge pricing” automatically iincreases price, obeying the law of economics.
Well, citizens however opined that Uber should have deactivated this feature, but they didn’t, in what they are seeing as a deliberate move already. But then, who knows? Not to also imagine the fact that while black cabs were offering free rides to those affected to help clear the area as quickly as possible, Uber customers were facing price increases of up to 2.1x the ‘normal’ fare.
It is in pursuant to this that Uber app users took to twitter to air their opinions about the state of things at the time. One tweet read, “Big fan of Uber but bitterly disappointed in profiting from a terrorist attack. £7 Knightsbridge to Victoria. Charging £40”.
However, as you would expect, Tom Elvidge, the general manager of Uber in London, said the company would not charge users for rides taken from areas near the attack. “As soon as we heard about the incident we immediately suspended dynamic pricing all around the area of the attacks and shortly afterward across the whole of central London; just as we did following the attacks in Manchester and Westminster,” he said.
“Our team is also working with the Metropolitan Police to help them get any footage from drivers who were in the area at the time. “Our hearts go out to everybody affected by yet another horrific attack on our city. We’d like to thank all the drivers who helped tens of thousands of Londoners get home safely last night.”
Well, while we here are not of the opinion that Uber’s action was deliberate, we still think they should be more alert in such times like this, to do the needful.