Oppo, the Chinese electronics manufacturer based in Dongguan, Guangdong whose major product lines include smartphones, Blu-ray players and other electronic device has concluded on plans to increase their shipment plans.
Oppo, who entered the phone market in 2008, have continued expansion of its production capacity in China in a bid to retain its position as the number one smartphone seller in China.
Recall that they had achieved the feat of the number one smartphone seller in 2016 by defeating giants like Apple, Xiaomi, Huawei etc. Till today, I can’t really say what became of Samsung as at the time.
Oppo also plans to build up production lines in India and Indonesia in line with its plan to further increase shipments to a maximum in 2017. Additionally, the company have also made very significant expansions to its production line. This was done by increasing the number of factories from three, to five factories in China.
If reports from its financials are to be taken seriously, in 2016, Oppo raised its smartphone shipments by 132.9% on year to 99.4 million units, this accounted for a 7.3% share globally, whilw according to its 2017 target, Oppo is aiming and making plans to sell more than 160 million units, which translates to a whooping 60% increase over the shipment quantity for the previous year.
This however, is an expected move from the smartphone company. Any company that witnesses an increase in demand to the tune of being the top seller of a particular product would surely make appropriate plans to meet up with both present and future demands.
Other sources have however reported that Oppo is likely to scale up its shipments by 20-21% to 120 million units in 2017. We’re still waiting for the official figures from the appropriate channels.
Need we also mention that Oppo displaced almighty Apple from the first place after five years of dominance. So what does this tell us? Welcome the new king of China..