Apple inc and Google ( now Alphabet inc) are most easily seen as arc rivals. Competition with Apple for market share for its Android OS has seen Google hit Apple were it hurts. Apple for one, is not a company that takes competition, perceived or real for granted. The Cupertino based tech giant has repeatedly told any one who cares to listen that Android is a copied version of its iOS, albeit a poor copy. Google has been smart, so smart it left no legal basis for an all out war with Apple over the Android OS. Quite frankly, its well within a plausible possibility, that Google’s Android is an extremely tweaked version of Apple’s iOS, but as it stands, there’s barely any substancial evidence to make a definitive judgement.
“I’m going to destroy Android, because it’s a stolen product. I’m willing to go thermonuclear war on this.”
— Apple’s former CEO Steve Jobs angrily boasted to journalist during a September 2012 press chat.
“I will spend my last dying breath if I need to, and I will spend every penny of Apple’s $40 billion in the bank, to right this wrong.” he added.
Now, even after more than four years later, and a cash reserve in excess of $200 billion just sitting around, Apple still hasn’t gone thermonuclear on Android. Perhaps it doesn’t just have the nuclear expertise. Or perhaps it just clueless on how to start what will clearly be a nuclear OS war. I for one believe that Apple will go extra miles to destroy Android, thereby eliminating perhaps one of, if not its greatest competition. However, despite having just the right weapon, Apple has not taken the bait to call out Google. So the phenomenal question now is;
Is Apple’s Reluctance Just A Case Of Unfilled Promises ?
As we may probably know by now, Late Steve Jobs did promise to destroy Android. And for a decision of such magnitude, top Apple execs must have been in a “Yes” vote. That’s was quite a strong statement by Jobs. But Apple did not follow-up to this ‘threat’ nor keep the promise made by Jobs. Why did Apple not act?
Firstly, for Apple to hit Google, cupertino needs hard cold facts, undeniable evidence against Google so they can take them out in a single nuclear strike. But Google is not dumb, st least that has been the indication so far. Mountain View is being smart about the whole stuff. If sued over the issue, They can just say that if Android is for some “unreasonable reason” an iOS copy, then Apple isn’t losing any revenue since Google isn’t selling the OS. Google is smart enough to keep its Android an open source OS so, it isn’t technically getting revenue from its sales though they are generating a lot of revenue through ads on the Android plartform. In a legal battle, this is extremel difficult to explain. Apple might need might need a legion of alien lawyers (from Mars preferably) to defend such stands in a court case.
For now, Apple is taking the indirect route. It started targeting smartphone manufacturers who used the Android OS in their devices. First HTC was a target, then Motorola and subsequently Samsung. Samsung wasn’t as lucky as the rest and were slapped with a rib breaking $1.05 billion fine. This is Apples idea of moving smartly, since it could not directly tackle Google because it did not have a strong base on which to act. Apparently aware of Apple’s strategy Google’s then chairman Eric Schmidt responded by saying;
“We have seen an explosion of Android devices entering the market and, because of our successes, competitors are responding with lawsuits as they cannot respond through innovations. I’m not too worried about this.”
The game is on, but until Apple has some cold hard facts to nail Google in court, they will have to wait patiently in the sidelines while the OS giant rake in billions in Android OS spurred revenues. With Google’s ever increasing popularity, there’s just a limited time Apple can wait before it apparently strong case becomes “not so strong” and subsequently null and void. /a