Google to spend millions of dollars to market pixel phones
oluwadanie@gmail.com'

Writer and Social entrepreneur.

DigiTimes researchers estimate that Google Pixel unit shipments will reach between 3 and 4 million by the end of 2016, and that’s quite a healthy number, if it indeed comes true (and that depends on demand).

Google pixel sales projected at about 4 million
Google pixel sales projected at about 4 million

Google is no doubt, now a hardware company. The company that started as a search engine introduced the Google Pixel and Pixel XL, its own two phones, a couple of days ago, and positioned them as flagship devices that are set to compete with handsets like the Apple iPhone.

Given that Google isn’t really grounded in the smartphone industry, we think that figure above is a good one. However how does it compare with the big guns in the industry like Apple, Samsung and their likes.

Google hire Amazon executive, David Foster, Google Hardware division
Google Pixel Phones

LETS TAKE A LOOK AT APPLE…

Apple sold 6.1 million first generation iPhone units over five quarters. Sales in the fourth quarter of 2008, temporarily surpassed those of Research In Motion’s (RIM) BlackBerry sales of 5.2 million units, which briefly made Apple the third largest mobile phone manufacturer by revenue, after Nokia and Samsung. Recorded sales grew steadily thereafter, and by the end of fiscal year 2010, a total of 73.5 million iPhones were sold.

Apple sold 14.1 million iPhones in the third quarter of 2010, representing a 91% unit growth over the year-ago quarter, which was well ahead of IDC’s latest published estimate of 64% growth for the global smartphone market in the September quarter.

HOW ABOUT BLACKBERRY?

Did you know that only 900,000 of the Blackberry playbook tablets during its first three quarters on market, slow sales and inventory pileups prompted the company to reduce prices and to write down the inventory value by $485 million. EVERYONE HAS A STARTING POINT, DON’T THEY?

AND FINALLY, SAMSUNG…

Samsung Electronics launched its first mobile phone in 1988, in the South Korean market. Sales were INITIALLY POOR and by the early 1990s, Motorola held a market share of over 60 percent in the country’s mobile phone market compared to just 10 percent for Samsung. Samsung’s mobile phone division also struggled with poor quality and inferior products until the mid-1990s and exit from the sector was a frequent topic of discussion within the company.

Well well, I had to go dig out facts just to show Google that there is a big hope for them to have a healthy number of customers in this industry. If the figure projected above is matched, I for see them as leaders because even the current leaders did not make as much sales when they started.

Do you see Google as next smartphone giants? Feel free to share your views with me.

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