“Awuff” is the order of the day in the Nigerian setting. The consciousness we have gets on a whole new level when we hear or notice something is free. This also applies to the app world. Most of us search for only free apps to download. If a survey is taken, I can assure you that at least 70% of Android users in Nigeria have never bought an app on their devices.
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Well, I am not here to castigate such act because some of my device’s apps are free (winks). However, I will like to draw our attention to the fact that free apps are not that free – there’s always a price to pay. As the saying goes “nothing goes for nothing” the saying is also applicable to free apps. They don’t have price tags on them but there are different ways in which one pays for them. Below are ways which you pay:
Increased Mobile Data Consumption
Most of the free apps support ads which makes them consume a huge chunk of data. These apps tend to use more data than ad-free apps. Most even use up network data which makes the data subscription to be exhausted at a very fast rate.
Poor Performance Level
When using an app that’s ad-supported, the device operates at a slower pace. For instance, you’re using your phone’s app, and then ads come up which you cancel. On cancelling it, the phone takes time to retract back to its normalcy.
If the app places the ads on the top screen, it takes up 48% of processing time and 46% CPU utilization which could have adverse effects if your device has low memory.
Loss of Privacy
Most of the free apps have a way of collecting user data for marketing aims. The data is then sent across servers; interested buyers will then assess the data and purchase it. These data collected could expose you to unwanted emails.
Increased Battery Consumption
The chief of them all which affects most of us the most is the high rate of battery drainage. According to research conducted by researchers at the Rochester Institute of Technology in U.S.A and Queen’s University, it was discovered that ad-supported apps use up 16 percent energy more than ad-free apps.
Also, apps that require location services such as games use up about 45% of your phone’s energy; the energy is used up while the app is trying to line up ads to bring to you that are suited to your location.
Now I have a question, are you still ready to pay this much price for a free app? I’ll like to hear your opinion.