Google is doing a grand thing with its popular software, the Nik plugins. According to Google, the Nik plugins which used to cost about $150 would now to be sold for an amazing zero dollars. Yes, it is now going to be offered as a free download to anybody interested in the plugins.
The Nik plugins are a collection of softwares any professional photographer interested in digital editing of photos must have in their collection. These awesome desktop softwares are grouped in a package that includes Color Efex Pro, HR Efex Pro, Viveza, Dfine, Analog Efex Pro, Sharpener Pro, and Silver Efex Pro.
It was just in September 2012, that Google, in the normal tradition of taking over smaller firms, bought Nik Software, makers of the Nik plugins and Snapseed, a photo editing app that was among the best editing app on smartphones. Since the acquisition though, Google has allowed Nik to continue developing the Nik plugins and Snapseed independently.
Announcing the development in a Google+ blog post, Google said it was excited that the Nik plugins can be made available to a lot more people around the world:
“Photo enthusiasts all over the world use the Nik Collection to get the best out of their images every day. As we continue to focus our long-term investments in building incredible photo editing tools for mobile, including Google Photos and Snapseed, we’ve decided to make the Nik Collection desktop suite available for free, so that now anyone can use it.
The Nik Collection is comprised of seven desktop plug-ins that provide a powerful range of photo editing capabilities — from filter applications that improve color correction, to retouching and creative effects, to image sharpening that brings out all the hidden details, to the ability to make adjustments to the color and tonality of images.
Starting March 24, 2016, the latest Nik Collection will be freely available to download: Analog Efex Pro, Color Efex Pro, Silver Efex Pro, Viveza, HDR Efex Pro, Sharpener Pro and Dfine. If you purchased the Nik Collection in 2016, you will receive a full refund, which we’ll automatically issue back to you in the coming days.”
Now you’ve seen what the Nik plugins can do to your photos, I guess the next logical thing is to quickly download the softwares to give your photos that professional touch. That is, if you don’t have it already.
As for those who bought the Nik plugins this year before this announcement, Google is saying you should not feel shortchanged. The tech giant is going to refund your money. The refund to those who bought the software this year would be done very soon according to reports.
Is this move by Google a sign that the search giant is soon going stop providing support for Nik plugins? What is the point of making something (that used to cost quite a lot) free, if not perhaps, you’ve lost interest in it? Future updates or not, having the plugins in your PC for free is not to be sniffed at. And avid users of the software already claim that it’s being a while since an update was pushed out for the software. So making it free wouldn’t make much difference to the functionality of the plugin. Except that more people would be using them now.
If you are an enthusiast of phototo-editing softwares, you can download the software here.
photo credits: androidpolice.com; examiner.com