It’s now official that online videos are the current trend. That is why the world’s biggest photo sharing social network, Instagram, is doing its bit to be part of it. It has just revamped the Explore feature on the app to include customized videos and video channels without actually affecting your main Instagram timeline.
This is coming just weeks after the social network expanded its videos from just 15 seconds to 60 seconds. Also, it is just barely a month that Instagram caused widespread panic amongst it users when it decided to introduce algorithm-based timeline. Which in effect meant Instagram had taken control of how users would see photos and videos on their timeline. Instead of the chronological-based system, people would now be presented with images and videos based on how important they are to a user. So a post 3 days old is likely to appear first on one’s timeline before a very recent post. Facebook introduced the algorithm system a while back. And to be honest, I find it mildly irritating that Facebook took it upon themselves to decide what may or may not be important to me. Twitter followed suit a couple of weeks ago. I guess, algorithms are the future as social networks seek to maximize ads revenue
Announcing the launch of the new Explore feature in their blog, Instagram said,
“As people share more videos than ever before, we’re making it easier to discover the ones you’ll love. To begin, you’ll find a personalized channel called “Videos You Might Like” that collects videos from across Instagram’s global community into a seamless viewing experience. And as you scroll through the Explore grid, you may also see “Featured” channels filled with videos on specific topics.”
Coachella, the famous annual music and arts festival going on in California, is among the first channels to take advantage of this new Explore feature. Throughout the festival, which ends on the 24th, Coachella channel on Instagram will be updated daily with important videos. The updates include behind-the-scene videos and videos from some of the artists performing at the festival. What a way to kick off Instagram’s new Explore feature. The publicity this new Explore feature would get through Coachella’s channel would be immense.
Though not a big upgrade, the new Explore feature would likely give businesses and brands easier and better means to send targeted ads in videos without annoying users. Individuals can also take advantage of it to interact with brands they find relevant. Just like most new updates in applications, the new Explore feature is only available for instagram users based in the United States only. Hopefully, it won’t be long before it is expanded to other regions of the world.
To use the Explore feature, you need to install the latest version of the Instagram app on your smartphone. Android users can update to the new version here. While iOS smartphones can get it in the App Store.
photo credits: inspiredworld.com; wordpress.com