According to the International Data Corporation (IDC), the mobile phone market in Africa has reduced extremely in the first quarter-on-quarter (QoQ).
The reduction in Nigeria’s mobile phone market has been attributed to the ongoing recession. It’s no news that smartphones and phones generally have been on the high price in the nation. This can be related to the drastic decrease of the Naira currency against the US Dollar currency.
Nabila Popal, a senior research manager at IDC said, “Nigeria’s decline was caused by the ongoing recession in the overall economy as well as difficulties in accessing foreign currencies for imports, while continuing exchange-rate difficulties were also behind the major decline seen in Egypt.”
IDC gave the statistics that the mobile phone shipments that made its way into Africa stood at 54.5 million units. This showed an 8.2% decrease from the last quarter Q4 in 2016.
The decrease in the figures of the mobile phones in Africa has been related directly to the drop in the demand for smartphones. The drop was a massive 17.6% from the Q4 in 2016. The figures for the smartphones at the end of the Q4 in 2016 was 25.6 million shipments, while the Q1 2017 showed 21.2 million units shipments.
The massive drop in the smartphones market was greatly attributed to the three largest smartphone markets in the African continent which are: notably Nigeria (no arguments about this) which had the lowest drop in the smartphone market that was pegged at 8.1% drop; also South Africa, whose drop was the highest at 13.6%; and Egypt, whose drop was at 11.5%.
However, there has been an increased surge in the demand for feature phones, with the IDC stating that the feature phones have contributed greatly to the better communication in this region of the world.
“When viewed year-on-year (YoY), the overall mobile market was up 8.4%, primarily due to feature phone shipments growing from 26.6 million units in Q1 2016 to 33.3 million units in Q1 2017,” a statement from the company read.
The smartphone markets in Morocco and Algeria also performed poorly in the Q1 2017 which stood at 2.2% drop and 1.5% drop respectively. Smartphone markets in the East African region appreciated well, with countries like Tanzania and Uganda witnessing 8.1% and 11.6% increases.
The top smartphone vendor in Africa in the first quarter of 2017 was undisputably Samsung, who has been dominating the continent in previous quarters.