Microsoft’s Edge browser was in the news the last couple of days. The news was all about the ad-blocker to be built into Edge browser. It is big news to have a native ad-blocker installed in a Web browser because for now, all popular browsers like Google’s Chrome and Mozilla’s Firefox don’t have it. If you want annoying ads to be blocked while browsing, you need to install third party ad-ons or plugins to do the job for you.
But Microsoft has come out to say the news, which originated from ZDNET, was misleading. Or to put it bluntly, false.
But the conclusion drawn by the false report looked credible at first. During a Slide presentation at the ongoing Microsoft Build 2016 conference in San Francisco, the writer noted an item on a screen which suggested a native in-built ad-blocker would be part of Edge browser:
“But Microsoft’s roadmap for Edge suggests that you might not need that extension. Look at item 4 on this slide from a session titled “Microsoft Edge: What’s Next for Microsoft’s New Browser and Web Platform.”
Extensions are number 1 on that list, with the feature listed as “targeted for next edition,” meaning the summer 2016 Anniversary Update (code-named Redstone).
But item 4 on that list, “Build ad blocking features into the browser,” is also being targeted for the next edition.
If this feature ships, it will be a much-needed replacement for an Internet Explorer feature called Tracking Protection Lists (TPLs), which added privacy protection into the browser and, as a side-effect, neatly blocked many ads.
It remains to be seen how the new ad-blocking features will work. But with new features expected to arrive in Windows 10 preview builds in the coming weeks, we probably will know soon.”
What Microsoft is saying that the whole thing was a misrepresentation of what was seen on the slide. That the the item, if taken in the context of the whole slide presentation, was simply meant to address the fact that the next version of the Edge browser would simply have support for third party extensions. Just like all modern browsers have at the moment. Which is an admittance from Microsoft that Edge browser, at the moment, has no support for extension.
You still can’t blame anybody for arriving at the initial false conclusion though by just looking at the slides.
And in anticipation of the integration of extensions into Edge, Microsoft made available to developers and testers a preview version of Windows 10. This beta version was meant for developers to test, among other things, how the extension support in the Edge browser might fare. Microsoft is silent on how long it intends to allow this restricted testing of extension support on Edge. Or when it is finally going to fully deploy the extension support to Edge browser on Windows 10.
For now, all we know is that the next version of Edge, when it is finally released, would have support for third party extensions like an ad-blocker. But not an integrated software that would help users block all those annoying pop-ups ads.
photo credits: youtube.com; zdnet.com; mobipicker.com