If you think adding more emoticons was fun, you better get set for more silly and fun additions to Facebook. Masquerade app, one of the most popular apps in App store, is to become part of the world’s most popular social network, Facebook.
Masquerade, created by Belarusian developers just 3 months ago, is a video and photo selfie app that lets you easily alter a picture of yourself, sometimes with shocking results. The altered picture can then be shared on social networks like Facebook and Instagram. Since its creation 3 months ago, Masquerade app has seen about 15 million users signed up to it.
Facebook refused to say how much it bought the new start-up. A Facebook spokesperson told Tech Insider that that,
“Masquerade has built a fantastic app, MSQRD, with world-class imaging technology for video. We’re excited to welcome Masquerade to our team and continue enhancing the Facebook video experience.”
As the for developers of Masquerade app, they seem just as excited to join Facebook. In a blog post, Eugene Nevgen, Masquerade app CEO said,
“Video communication is exploding. At Masquerade, we’ve worked hard to make video more fun and engaging by creating filters that enhance and alter your appearance. Now, we’re excited to join forces with Facebook and bring the technology to even more people. Within Facebook, we’re going to be able to reach people at a scale like never before. For starters, we’ll be able to bring our technology to Facebook’s audience of nearly 1.6 billion people. This is a scale of audience we never imagined was possible.
While we will be partnering with Facebook to integrate our technology, the app will stay up and running so you’ll continue to record fun selfies and keep using the product. You can also expect us to keep adding fun features!
We want to thank our investor and mentor Yuri Gurski and Gagarin Capital – this journey wouldn’t have been possible without their support.
We appreciate you being a part of our journey, and we’re very excited about what’s next!”
Tech watchers view this latest acquisition by Facebook as its response to the popularity of Snapchat, an instant video messaging app created in 2011. Snapchat is so popular users send and share hundreds of millions of photos and videos each day. For this reason, Facebook tried to buy over the company for a reported $3 billion almost 3 years ago. But Snapchat refused, perhaps because they felt the amount was not enough for a company valued at between $10-$20 billion.
After the failure to close the Snapchat deal, Facebook added video streams to make Facebook more interesting. Other features also added to Facebook that copied the Snapchat model never gained traction among Facebook users. Slingshot easily comes to mind. But Facebook was a bit successful adding filters and stickers into Messenger and arranging what users’ were posting on instagram into special highlight feeds. Which is a bit like Snapchat’s Live Stories videos.
For now, Facebook intends to run Masquerade app as a standalone app. So for those using Masquerade app without a Facebook account, they can continue using the software the way it is. But it is unclear what would happen to a new Masquerade app feature that was to be launched soon. The new feature would enable anyone to create a mask with Masquerade app.
For the creators of Masquerade app, this is like a dream come true, just 3 months after launching the app.
photo credits: tubefilter.com; hiphopearly.com