Konga.com, a Nigerian electronic commerce company founded in 2012 with headquarters in Ikeja, Lagos State has today announced that it is planning to roll out a warehousing infrastructure project across Nigeria.
Konga offers a third-party online marketplace, as well as first-party direct retail spanning various categories including consumer electronics, fashion, home appliances, books, children’s items, and personal care products.
According to CEO Shola Adekoya, who was speaking on the launch of ‘fulfilled by konga’,:
“Konga has cemented a name for itself as an engine of Commerce & Trade in Africa, and the infrastructure project we are currently deploying has been developed to act as a catalyst for the entire e-commerce market in Nigeria. ‘Fulfilled by Konga’ is a dynamic solution that makes the process of doing business easier and more effective for our tens of thousands of merchants, whilst our customers will benefit from far shorter waiting times for their orders.
“Warehousing and distribution is notoriously challenging in Nigeria; we have set ourselves a Herculean task of building a network of technologically advanced warehousing sites across Nigeria, that will bring speedy, cost efficient sales solutions for our growing number of merchants looking to do business online, and will act as a considerable boost to Nigeria’s growing eCommerce sector”.
It is expected that the new warehousing project will reduce merchant order processing times from 40 hours to 3 hours.
If this goal is achieved, then I see konga really increasing its percentage of market shares as opposed to Jumia on Nigeria, if not other African countries.
Recall that, in 2014, Jumia registered some Konga domains outside Nigeria which caused huge uproar in the technology scene. Konga had been talking up the possibility of expanding outside Nigeria which Jumia was already doing with Jumia having operations in more than 8 countries across Africa. The move was read by industry stakeholders as Jumia trying to stifle Konga’s growth.
According to stats, Nigeria currently ranks 90 in the world Logistic Performance Index ranking and it is believed that with this venture embarked on by Konga, it would help improve the country’s performance in this sector. Don’t you think same?