Just like they did in Nigeria last year, E-commerce company, Jumia, in a bid to promote local products across countries in Africa has launched a service platform called ‘Jumia Local’ in Kenya. This platform would help promote the salesand patronage of locally made goods by Kenyans.
It is a collaboration between the E-commerce platform and local manufacturers which would enable the latter display their goods on the platform and reach a higher number of potential buyers and patronizers.
Speaking at the launch, Jumia Local Project Manager Ms Abigail Bundi, hailed the initiative saying “we believe manufacturing in Kenya brings great benefits to the country. Through this program we seek to support the entrepreneurs who are investing in Kenya by clearly labelling their products, thus giving customers the chance of buying local consciously”
According to Darshan Chandaria, Group CEO, Chandaria Industries, he said that Jumia has done an amazing job in this market in showing us what E-commerce can do to a business. Time is ripe now for every company to embrace e-commerce as a very effective sales channel in reaching a wider customer base.”
The Jumia local program which is expected to help manufacturers navigate through the very ambiguous competition in the market and showcase their products to more people than just their immediate environment customers.
“We believe manufacturing in Kenya brings great benefits to the country.
“Through this programme we seek to support the entrepreneurs who are investing in Kenya by clearly labelling their products, thus giving customers the chance of buying local consciously” said Jumia Local Project Manager Abigail Bundi.
“We are taking this program very seriously as we work towards having as many products listed by the manufacturing sector as one of the ways of encouraging a culture of buying Kenyan to build Kenya through Jumia and also use it to brand our local products for the international market,” she said.
Promoting and pateonizing locally made goods is the best thing that can happen to any country. Thumbs up for the work, Jumia.