oluwadanie@gmail.com'

Writer and Social entrepreneur.

So it seems like the owners of both whatsapp and instagram mean actual business when it comes to making their platforms the surest bet for businesses. I am saying this because very recently, whatsapp had announces that they would soon allow businesses have customer care lines on whatsapp, which would actually be a great idea, except for spam which they have announce that they’d take care of.

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As part of the efforts to expand the app’s consumer uses, Instagram will soon let people book appointments with businesses. But then, I see it as parts of efforts to increase the money they get from adverts, which isn’t a bad thing anyway.

For example, you’d be able to book a makeover by going to a makeup artist’s instagram profile and then click a button to schedule it, or say for the guys, book a barber and get a haircut once you honour the appointment.

According to James Quarles, Instagram’s head of business, the new feature, will give Instagram’s more than 1 million active advertisers a more concrete way to measure the impact of their accounts.

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“When someone books an appointment, that’s not a ‘like’ or a ‘follow,’ that’s actual action,” he said. The company also says it may eventually add more tools, like reviews.

I knew the money factor was somewhere driving this move, but then, who doesn’t want to make more money.

Exactly what I wrote in the post about whatsapp was that “One would surely not write off the patronage from businesses when it comes to advertising to a very large and targeted audience. And to be fair, this and even more is what whatsapp has in their control, when you talk about their users.”

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You would agree with me that there are very viable similarities between instagram and whatsapp in terms of user base even if whatsapp is more, they’d surely make a whole chunk of money from doing this. Again, ideas rule the world.

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