Just days after Facebook announces that it would start showing Ads in every video published on its platform (Read it HERE), Instagram, also in a bid to increase income have developed a technique to spread Advert reach on its platform too. It is becoming very glaring that Tech and social media companies are going all out to make money this year.
Instagram will start placing full-screen ads within its Stories feature. It would be recalled that Instagram Stories feature attained 150 million users in the five months of inception. Perhaps the picture and video sharing giants were waiting for the right time for the Stories feauture to gain enough publicity and acceptance before the incorporation of any monetization strategy. A really well calculated move I must say.
The Stories advertisement feature is still however being tested at the moment with a few big clients like Netflix, Nike and AirBnb, but there’s a high chance of expansion to a wider range and class of other businesses soon.
Photo ads will be about 5 seconds long while videos will take only 15 seconds. Instagram understands how annoying and big of a menace Ads could sometimes be and of such have made it possible to skip them (the Ads) with just a swipe.
Another cool thing about the Stories Ads is that the ads won’t show up until you’ve watched a lot of stories in sequence- meaning the ads are put in between two friends’ stories.
Also, Instagram will be providing users with a business profile with new features including Analytics about Stories, including reach, impressions, replies and exits for each individual story. Businesses will also be able to set up targeting, and measurement capabilities in order to enhance reaching out to the right audiences/targets.