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Julien-Hervouet-photo iAdvize founded by Julien Hervouët and Jonathan Gueron in 2010 is a real-time online customer service solution (Click to Chat, Click to Call, Click to Video, Click to Community), combined with a behavioural targeting engine. Chosen by more than 1000 companies throughout Europe, iAdvize increases conversion rates and optimises customer satisfaction and loyalty.

The French startup company based in Nantes, France raised $16 million (€14 million) on September 21, 2015 from Iris Capital, Bpifrance and earlier investor Alven Capital. Sophie Dingreville, partner at Iris Capital said:

“iAdvize is transforming the way in which companies are able to interact with their online customers, resulting in higher satisfaction and increased conversion rates. We are excited to back the iAdvize team, who has built a world class product proven to be a powerful solution for any online business. Our investment reflects our confidence in the company’s continued triple-digit growth and innovation”

The company that currently has 120 employees has seen an average 100% annual growth over the past 5 years, the company offers a suite of products that allow website owners to engage with site visitors via chat, phone, video, or even forum, having secured 2,000 brands across 40 countries to date.

Click to Chat offer visitors the communication channel they use on a daily basis. With an instant messenger, give them the opportunity to get support easily, for free and in real-time!’

Click to Video give your visitors the possibility to talk about what’s bothering them face to face. If they have a question, give them the opportunity to access reassuring and human support with video chat. They can decide whether they want to be visible or not.

Click to Community now you can give your visitors the possibility to chat in real-time with other experienced users who want to share their experience. This means the customer support team can focus on contacts where they can really make the difference for the visitor and for the company.

The behavioural targeting technology enables you to offer real-time support to your most qualified visitors. This way, you can send them a proactive or reactive invitation to offer support when they are in a critical situation via the most appropriate channel and reduce basket abandonment.

 On Ecommerce websites, an average of only 2% of visitors complete their purchase without support. That’s a long way off compared to the transformation rate in shops which is approximately 55%. Today, Click to Chat and Click to Call are the channels which offer the best conversion rate: on average, 20% of visitors who receive support finalise their purchase.
With iAdvize,  the company claimed agents can offer help in the right place and at the right time. This way, transform your visitors into clients thanks to the help of support and sales agents! The methodology we use to measure the increment enables us to calculate the sales which would not have been completed if the agent had not provided the support needed

With iAdvize,  customer support agents can suggest during the conversation other products which complement the visitor’s order. The basket value of visitors who chat is 30% higher than the average and for those who request a free callback, it’s 23% higher. With the new fund, iAdvize is looking to expand in the U.K., Germany, Spain and then the U.S.

iAdvize will face increased competition from players ranging from LivePerson, Skype to other click-to-call startups.competes with . LivePerson, the American competitor claims to have 18,000 clients which is larger than iAdvize.

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