When we talk about consumer electronics, there are a whole lot of players in the industry. Big players like Samsung, Apple, HTC, thermo cool, Nokia just to mention a few.
Just recently, one of these brands was picked as the “best consumer electronics brand” for the year 2016. Ladies and gentlemen, let’s give it up for HUAWEI…
The Best Brands title was designed to recognize the most successful and powerful brands. The marketing awards were introduced in China in 2014, it was the first brand ranking in China to take a comprehensive view of the consumer’s opinions, evaluating it based on both emotional and behavioral factors, while assuring transparency and objectivity.
Huawei beat other brands like Apple and canon – I’m sure Samsung would not be nominated – to clinch this award.
Glory Zhang, Chief Marketing Officer of Huawei Consumer Business, delivered a keynote speech at the ceremony. In her speech, she touched on important milestones in mobile history.
She stated that Time Magazine ranked the 100 most important photos in human history, noting that Huawei also is part of that history and has worked with Leica to redefine smartphone photography with the world’s first Leica dual-camera design, in the Huawei P9. Due to the success of the P9 and being named the best smartphone camera, Huawei partnered with Leica again to create an even more powerful camera in the recently released Mate 9 which has helped over 10 million people around the world to capture the wonderful moments in their life and turn them into artistic photos.
Speaking on how the brand has made so much possible in such as a short period of time? Zhang said
“Innovation is at the core of our business. We focus on meaningful innovations, which are vitally important to the consumer experience. This is why we have provided a breakthrough in performance and power consumption, with Huawei Mate 8, and we introduced the world’s fastest chipset Kirin 960”.
She also stated further that “the latest Mate 9 Porsche Design, is so hot worldwide because consumers are excited to see the best combination of fine craftsmanship and powerful performance in a flagship smartphone”.
And now, let’s tell you what you really want to hear, HUAWEI MATE 9 WILL BE AVAILABLE IN THE NIGERIAN MARKET VERY SOON.
So “is Huawei your own best consumer electronics brand too”?