How many times have you done a health-related Google search on a particularly bad symptom that’s has being niggling you for a while now? You are not alone. Going online to do a health-related Google search is very common as it turns out. According to Google, one in twenty search queries are health-related searches. If you think of the amount of searches that is done daily, that is really an enormous amount. Making health-related issues the number one concern of the world. Affiliate marketers would definitely confirm that.
It was just this February that Google announced it was intoroducing high-quality medical data to its online search queries on Google search. This is response to all those health-related Google search on its website. Ostensibly, this is to give people more information on that persistent back pain a better medical-based perspective on what is actually wrong with them. Not just back pain though. All symptoms we can possibly think of.
Recently though, as if falling in line with the company wide restructuring that has seen Google creating a new company and redesigning its logo, the company announced more changes to health-related Google search queries. Apparently, when you now search for your health-related issues on Google, you would now get everything you can possibly need on how to understand and manage your problem. All the symptoms will be displayed. Detailed available treatment would be outlined for you. All in a simple, easy-to-understand illustration. The picture shows how the health-related Google search will now be presented to you on your smartphone.
Announcing these new features in a blog post, Prem Ramaswani, the product manager, said the new changes were inspired by the outbreak of Legionnaires’ disease in New York City In early August ,
‘New York City saw an outbreak of Legionnaires’ disease, a very rare and sometimes deadly form of pneumonia. As more outbreaks came to light, Google searches for Legionnaires’ disease spiked over 1,000%. People wanted to know what this disease is, why it’s spreading, and how to prevent it. So we quickly updated our health conditions feature (first launched last February) to provide information on Legionnaires’ right up front, from a simple search.’
He went further by listing some of the new features added to health-related Google searches,
‘So today we’re announcing broader updates—over the next few weeks, you’ll notice:
• Hundreds more health conditions (soon over 900 total, more than double the number we started with) where you’ll get quick at-a-glance info on symptoms, treatments, prevalence, and more
• Visual design improvements and some more specific triggering so it’s quicker and easier to get the info you need (for example, you can now search for “pink eye symptoms” and you’ll get straight to the symptoms tab)
• A ‘Download PDF’ link so you can easily print this information for a doctor’s visit—this has been a top request from doctors.’
Sometimes, one gets the feeling that all these new products from Google or product revamps are a way of making sure all our online activities are restricted to just the Google website. With a feature like this, websites like WebMD and online companies that profit a lot from people who patronize them, are surely going to suffer a drop in traffic in the coming years.
And don’t bother thinking other health-related websites will be better. Google is leaving nothing to chance because it intends to consult widely with health professionals in all fields to help it improve the results in health-related Google searches. Also in the coming years, other languages and more exotic, tropical diseases would also be added to the product. They have the resources, so betting against them not being the number one in that field in the future is futile.