Five years ago, Google launched Google Play Music to provide free online music streaming service for people with Google accounts who love listening to music. But with the presence of services like YouTube, it is no wonder that not many people know or care about it, though it is present in several countries around the world.
Google though is not giving up on Google Play Music. That is why they announced a significant revamped of the service. Integrated into Google Play Music is the Artificial Intelligence (AI) technology that is increasingly powering cutting edge apps and gadgets today.
It is clear that these days Google softwares are increasingly about collecting as much personal data from you as you are willing to give to them. So if you are not averse to releasing personal info about yourself, Google is promising you would really fall in love with the new Google Play Music.
So using AI technology, the new system gathers information like your location, weather and your daily activities to curate a playlists specifically tailored to your lifestyle.
Here is how Elias Roman, lead Product Manage at Google Play Music described the new upgrade to the app:
To provide even richer music recommendations based on Google’s understanding of your world, we’ve plugged into the contextual tools that power Google products. When you opt in, we’ll deliver personalized music based on where you are and why you are listening — relaxing at home, powering through at work, commuting, flying, exploring new cities, heading out on the town, and everything in between. Your workout music is front and center as you walk into the gym, a sunset soundtrack appears just as the sky goes pink, and tunes for focusing turn up at the library.”
Basically Elias and his bream have build an app that seem to know everything about your taste in music based on he time of the day and linked to the particular activity you are doing at the time of the day.
Sounds creepy I must say. As if an all-seeing eye is watching you all the time with their digital finger just poised over the play button of an mp3 player containing unlimited choices of music to chose from.
If you are a fan of Google Play Music, the first thing you’d noticed on upgrading the updated version is the new home screen.
The new home screen can be called intrusive, that is, if you don’t like something preempting all your moves. When you switched on the app, you are faced with a screen that recommends a ton of music it feels you’d love to listen to at that time.
Remember, the AI technology made the recommendations based on the data you handed over to it. Naturally, for first time users, Google Play Music would get a lot of the recommendations wrong. But like all AI-based technology, the machine gets better with time the more you use it.
And how about the times that for one reason or the other, you are not able to be online. This could be because you are out of data, or God forbid, you find yourself in a very remote location where there is zero internet connection?
Google Play Music got you covered if you want to listen to music in that situation. Even if you hate downloading music, Google Play Music would save a playlists of your favourite songs for your to listen offline.
Basically, manually downloading music to our phones is now unnecessary. Google Play Music would automatically download your favourite songs and save them in a tidy neat folder where you can access them anytime you wish through Google Play Music.
Unfortunately though, South Africa is the only country in Africa that can enjoy the service. Now you understand why not many people know of the existence of Google Play Music.
One would have thought that with the recent upgrade, Google would extend support to many more countries in Africa and around the world. It is not as if people cannot pay $10 per month in these countries.
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