It was just last month that Facebook completely disabled messaging your Facebook friends using the app. Instead it directed people to download and use Facebook Messenger if they still wanted to exchange messages with Facebook friends.
It is believed it was this forced push to download Messenger, which actually started two years ago, that skyrocketed the number of Messenger users to over 1 billion this month.
How else can one explain the renewed push by Facebook to the use of Messenger? Are you slightly confused here? Here is a little background to the story.
When Facebook disabled chatting and messaging on the mobile app last month (overtly forcing people to use Messenger), some smart people who don’t like the idea of having to use one more app on their smartphones found a work around.
They simply accessed Facebook through the web via mobile browsers like Chrome, Safari and Opera Mini. Using the mobile browsers, one can continue sending messages to Facebook contacts through Facebook. It was convenient.
One of the cons of Messenger is that it consumes a lot of mobile resources like available memory, battery life and data. It is not uncommon for the phone to get hot while using the Messenger app.
So instead of improving the app to make it more efficient, Facebook is going after people who are yet to download and use Messenger, but can still send messages through Facebook.
Some regions have already started feeling the effect of this move from Facebook. People living there have noticed they cannot access Facebook messages using their preferred mobile browsers.
In other locations, what people get when they try to access the services is a pop up message from Facebook that their messages are been moved to Messenger. And the obligatory helpful link to download the app in case you don’t have it on your device already.
This ban would become total in both iOS and Android devices in the coming months. So if you are still enjoying Facebook messages or chats through your mobile browsers, just brace up. The service would soon be disabled.
Why Facebook can get away with this Behavior
The answer is simple. Facebook is a monopoly. With over 1.5 billion users and majority of them already hooked, Facebook can afford to behave badly. After all, there is no better alternative
On the other hand, you can simply deactivate your account in protest. That is easier said than done. Fact is, once you have a Facebook account, it is hard to leave. It is a bit essential to modern day digital life.
Your friends would pester you to come back. And if, like most people, your Facebook account is linked to several other online accounts, it becomes online suicide to deactivate said account.
Several services now even make registration very easy by just signing in through your Facebook account. So how can you go about deactivating your Facebook details without losing access to your other accounts?
Your best move, you’d discover, is to just leave it alone. And just refuse to use Messenger. But the question is, how do you deal with friends or businesses who insist on reaching you through Facebook?
So sooner or later, many of those reluctant to use Messenger app would be forced to use it. The Messenger app itself is not such a bad app though, apart from the cons mentioned earlier, there are so many things you can do with it.
Seeing that Facebook is investing a lot of money into the constant update of the app, you might as well just download and install it. It might become more useful than your ATM card someday.
And it is free.
image credit: ibtimes.co.uk; androidpit.com; ustoday.com; techcrunch.com