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Writer and Social entrepreneur.

Well, with this recent development, I have come to a conclusion that Facebook can never stop copying Snapchat. You might want to read everything about the tussle between both entities here.

According to Facebook, they have launched another feature – the Facebook camera to “make it fast, fun and easy for people to share creative photos and videos with whomever they choose, for however long they choose”. But if I were to describe this launch, I’d say it is a clever way to make a whole lot of people stick with Facebook rather than porting to Snapchat, by availing them with Snapchat-like features and more, while on Facebook.

READ MORE: Facebook Copying Snapchat: The Root, Dirty Tricks & Why Snapchat Can’t Sue

Facebook has started to roll out a new camera with effects and two additional ways to share the photos and videos you take. READ MORE BELOW.

Camera Effects: Let Your Camera Do the Talking
Starting this week on iOS and Android, you can tap on the camera icon on the top left corner of the Facebook app or swipe right from News Feed to try out the new in-app camera. The Facebook camera is packed with dozens of effects like masks, frames and interactive filters that you can apply to your photos and videos. Reactive effects let you interact with dynamic objects — like falling snow — and style effects apply an artistic filter to your video in real time, letting you turn your everyday selfie into a Picasso-style work of art.

facebook camera with effects
facebook camera with effects
facebook camera with effects
facebook camera with effects
facebook camera with effects
facebook camera with effects

Stories: Show Friends What You’re Up To 
The Instagram community has shown us that it can be fun to share things that disappear after a day, so in the main Facebook app we’re also introducing Facebook Stories, which lets you share multiple photos and videos as part of a visual collection atop News Feed. Your friends can view photos or videos from your story for 24 hours, and stories won’t appear on your Timeline or in News Feed unless you post them there, too.

To add to your story, tap on the “Your Story” icon in the Stories bar at the top of News Feed.

Facebook now has the stories feature
Facebook now has the stories feature

Direct: Easily Share With Exactly Who You Want
In addition to sharing to your Story, we know you may want to share your photos and videos with specific friends. We’ve also added Direct, an option that’s designed for sharing individual photos and videos with specific friends for a limited time.

When you send a photo or video via Direct, your friends will be able to view it once and replay it or write a reply. Once the conversation on the photo or video ends, the content is no longer visible in Direct.

facebook direct
facebook direct

Facebook also plan to introduce new ways for the Facebook community to create their own frames and effects that can be used on any photo or video created with the new Facebook camera.

So are you sticking with Facebook, or Snapchat?

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