At a point, we all thought whatsapp won’t be serving ads to their users at all. Maybe they won’t be “serving ads” in the literal sense of it, but they’ll be doing something else, and it would be making them a whole lot of money.
One would surely not write off the patronage from businesses when it comes to advertising to a very large and targeted audience. And to be fair, this and even more is what whatsapp has in their control, when you talk about their users.
Now, it is certain that the whatsapp team has since seen this opportunity and it is seeming like they have finally resolved to take advantage of this. Wow! I can’t imagine how many people who would be seeing ads, maybe the one billion users, maybe less, but either way, it is the surest bet for businesses.
According to Reuters, WhatsApp is testing a new chat system that might allow businesses to speak directly with users, a feature it has never offered before and also a way for WhatsApp to start making money out of its service.
Talking about the advantages, the new features could be used to provide customer support, or periodic alerts after obtaining your permission, of course. Also, WhatsApp is sticking to ensuring that businesses cannot use the new feature to spam you ( this is a very important one, because if they don’t, I already see lots of annoying spam messages in my inbox).
Also, the report claims that the feature is still in its early stages, so don’t expect a launch date soon. We do not also know if there will be an “opt out” feature for this, as surely not everyone would be interested in receiving “customer service”.
Whatsapp had said in a blog post last year that “Starting this year, we will test tools that allow you to use WhatsApp to communicate with businesses and organizations that you want to hear from.”
“That could mean communicating with your bank about whether a recent transaction was fraudulent, or with an airline about a delayed flight. We all get these messages elsewhere today – through text messages and phone calls – so we want to test new tools to make this easier to do on WhatsApp, while still giving you an experience without third-party ads and spam.”
So what do you think about this folks? You like?