Augmented reality: a technology that superimposes a computer-generated image on a user’s view of the real world, thus providing a composite view or can also be described as a live direct or indirect view of a physical, real-world environment whose elements are “augmented” by computer-generated or extracted real-world sensory input such as sound, video, graphics or GPS data. Augmented reality enhances one’s current perception of reality.
The iOS 11 release by Apple no doubt has a flawlessness in it’s efficacy and latest add-ons but in addition to this is the expectation of it’s Augmented reality App capability in conjunction with Houss; a design and home renovation community. This Application which is the latest of “View in My Room 3D” and packed with over five hundred thousand (500,000) images for viewing, installing and moving in a virtual creation of your room is a feeling of wonder it’s experience is anticipated.
This App avails you the opportunity to take rooms in your house and then place multiple products within them. The key is that these objects will appear more “lifelike” than before: textures will be evident, ambient room lighting will be accounted for. Ultimately doing so has a double aim: you are more likely to use the app, but also: you may be more likely to buy those items. In essence a feel before purchase.
The wild spread of this new creation to computer graphics and visualization, photography and imagery in general is inevitable with the Houss App community reiterating it’s impact in the design and commerce industries. Proof in quotes to Houzz “said one million people have used the previous AR features in the app to date, and those who used them were 11 times more likely to purchase and spend 2.7 times more in the app,” such that after you view items, they can automatically be added to your shopping lists.
“We’ve created a true AR-enabled home design and shopping experience where you can experience the largest 3D product catalogue available in your home, and also buy the items you love directly on the Houzz app,” said Alon Cohen, Houzz president and co-founder, in a statement. “At Houzz, we’re focused on building tools that transform how you renovate and design your home and this delivers the single best experience for this industry.”