Rumors of Apple building an electric car to rival Tesla has been an “open secret” for a while now. This rumors has been fueled mostly by sheer speculations and Apple’s actions. With Reports the tech giant is poaching Tesla and Samsung employees, negotiating with BMW, developing digital licence and reassigning large numbers of staff for a certain secret Project Titan, is Apple really making a foray into the automobile industry?
Though Apple’s top executive have been ‘expectedly’ silent on the Apple car rumors, Apple’s CEO Tim Cooks have been giving some hints on the alleged car as of recent, proving that the Apple car might indeed be real. While Speaking at a shareholder meeting, the CEO took a break from discussing Apple’s rift with the FBI to tease attendees about the possibilities. Cooks gave a great(though not so useful) response,when asked about the long-rumored Apple Car.
He said: “Do you remember when you were a kid, and Christmas Eve, it was so exciting, you weren’t sure what was going to be downstairs? Well, it’s going to be Christmas Eve for a while.”
Cooks was simultaneously telling Apple fans that something is indeed brewing while putting their expectations in check. Reports indicate that the Apple car project, “Project Titan,” as it’s called internally, may have as many as 600 employees. Oddly, the boss in charge of the project, Steve Zadesky, had allegedly recently left Apple . Lots of firms are already strongly convinced Apple is going into automobile manufacturing. Jefferies & Co’s analysts even gone as far as predicting that in four years time electric cars will be more widely accepted and that Apple will ship 200,000 units of its car as against the 50,000 projection made by Tesla for year 2015. In case you missed it, this is a round up of some Apple Car rumors;
According to Reports by MacRumors it seems Apple has been buying up a number of car-related domain names including apple.car, apple.cars and apple.auto. The purchases alledgely happened during December 2015 and was subsequently brought to light via Whois.com a web service that finds information regarding specific domain names and IP addresses. However, none of those domains are currently active.
Tesla chief executive Elon Musk also ‘confirmed’ the existence of an Apple Car. During an interview with the BBC, the CEO claimed that it’s an “open secret” that the company is building a rival car. Though he appeared fairly content about the possibilty of a potential competition from Apple. Musk also went on to say that “companies like Apple will probably make a compelling electric car, it seems like the obvious thing to do” and regarding Apple’s attempt to keep the whole thing a secret, he said “It’s pretty hard to hide something if you hire over a thousand engineers to do it”.
According to website Electrek, Among Apple’s recent hires over the past few months is Rónán Ó Braonáin, ex-Director of Engineering at Reviver, a start-up working on what could be called “the world’s first digital license plate”. He alledgedly spent five years as a software engineer at BMW before becoming CTO at Vision Fleet, a company offering electric vehicle fleet management software, before moving onto Reviver before being poached by Apple. After being hired, he changed his LinkedIn profile to indicate his new jod; “secret agent” for Apple’s “special project”. I gues that isn’t too hard to figure out.
Similarly, According to recent report from the Wall Street Journal, Apple has more than doubled the number of employees working on project Titan. The company has reportedly decided to triple the 600-person strong team to an 1800-person strong team to help reach the iCars all-new 2019 announcement target. Though, its pertinent to take all these rumors with cautious optimism, its however highly likely, given cooks recent remarks that the Apple car is indeed going to ‘happen’.