iPhone 8
iPhone 8

Following a chain of sales decrease in China by the Tech global giants Apple that is traced back about six quarters is set back on track to growth as a result of the company’s debut Phone – the iPhone 8 launch in China and the recorded good signs of sale of the newly released iPhone 8 according to recent reports from an analyst firm; Canalys. The Canalys report stated a forty percent (40%) annual growth for Apple in the third quarter (Q3) of 2017 with an eleven million shipments during the three month period.

The Apple’s company revenue from China went down by fifty percent (50%) in the last two years following the recent second quarter (Q2) earnings meaning a much needed growth for the company although now there is recorded progress but even that only brought the company to the fifth position in the Canalys report. Topping this list is the Huwaei 22 million shipments beating Oppo in second place by only a fraction with them having twenty one million, then Vivo with Twenty million and Xiaomi that came through to the fourth place in 2017.

Canalys Report
Canalys Report

Following the above Canalys reports comes more investigation such as Apple which is believed by Canalys to be not out of trouble yet in China. The effect of the very expected iPhone X launch come November 1 is absent in the report plus the limited supply and costly price tag associated with it starting at the very basic model at $1,000 can be interpreted as the phone not capable of offering stellar growth seen by the United States firm in China during the launch of the iPhone 6 which was their first larger sized device.

In a statement Canalys Mo Jia said “Apple is unlikely to sustain this growth in Q4,”  Mo Jia went on to predict that “While the iPhone X launches this week, its pricing structure and supply are inhibiting. The iPhone X will enjoy a healthy grey market status, but its popularity is unlikely to help Apple in the short term,”

Far more than Apple which happens to always the focus of smart phone sales study in China as result of its importance to the company, it is obvious that a select number of brands lead the smartphone market.


The list of the highest five sellers in the third quarter report of 2017 by Canalys put into consideration about seventy five percent of the total number of devices brought into China. Predictions by Canalys is that Xiaomi may move up to top three because of its normally impressive performance on the China’s major online shopping day which is 11th of November even though it is not yet in sight that any others are yet to topple the leading players for now.

So far China has remained the single largest market for smartphone.


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