Apple told suppliers of iPhone X components to reduce shipments, according to Taiwan-based insiders. Only 40% of the expected amount is shipped for the initial launch of the new Apple flagship, the sources confirmed. Some manufacturers, though, still struggle to cope even with the new, lowered orders.
The low percentage should not worry iPhone fans. The Cupertino company followed the same strategy with the launch of the iPhone 7 in 2016. Back then, only 60% of the materials required were shipped for the launch, with the following 40% of orders left for the next 1-2 months.
Apple will launch pre-order for iPhone X on October 27 with actual shipments starting on November 3. Currently, only the iPhone 8 and iPhone 8 Plus are on sale.
Now also, with the availability for purchase of the iPhone 8 and iPhone 8 Plus in the first wave of countries, Apple is starting its big marking push for its latest smartphones.
The company released the first ad for the duo today. It’s basically a list of 8 things to love about the new iPhone 8 – a pretty quick and concise way of sharing what it thinks are the duo’s main selling points.
Apple says the iPhone 8 is special because it has the most durable glass ever in a smartphone, the new Portrait Lighting mode for pictures, wireless charging, the most powerful and smartest chip, a better camera, water resistance, a new Retina HD display (although the only new thing here is the True Tone support), and augmented reality functionality. 8 standout features for the iPhone 8, in fact.
Earlier today, the handset was put through a torture test assessing its durability, and it’s also already been torn down, receiving a pretty average repairability score. Its camera is the second best ever in any smartphone tested by DxO Mark, while the iPhone 8 Plus’ is the absolute best. Click here to view the video ( https://youtu.be/uPCMjEsTHag )