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A new record number of download and revenue in the first quarter of the year in mobile applications, according to App Annie a
app store analytics firm. Across both iOS and Android, downloads grew by 15 percent year-over-year to reach nearly 25
billion worldwide – a figure that includes only new downloads, not including re-installs or downloads from previous quarters.

Also, expense of consumers on apps grew 45 percent year over year in the first quarter,toreach over $15 billion for both
android and iOS worldwide. However, the amount of money developers are making from their apps is even higher than this, as
App Annie isn’t including the additional revenue generated from in-app advertising hereor revenue from mobile commerce
application.

As regards increased figures, APp Annie accrues much of this growth to China’s impact on the market, and specifically its
growthon iOS. The country is currently number one by iOS consumer spend, and the chief contributor to iOS revenue growth.
It’s estimated China will remain in that position through at least 2021, the report said.

In all, iOS continues to lead Google Play on revenue – and that distance is growing. Apple’s mobile platform increased its
lead to 100 percent over Google Play on this metric in the quarter, up from its 90 percent lead in Q1 2016.

In reality, we know that looking only at the differences between iOS and Google Play doesn’t paint a full picture of today’s
app market – as App Annie itself reported last month, Android said to top iOS in app store revenue this year, when you
include the third-part app store in the forecast and givem the importance of China’s position in the market. These
alternative Android app stores which include marketplaces offered by Tencent, Baidu, Xiaomi, Huawei, and others are expected
to reach $20 billion in revenue in 2017.

Emerging markets like India had fueled download growth (especially on Google Play), it was established markets that led to
the revenue growth. In particular, the U.S. and South Korea saw the greatest growth in market share of worldwide Google Play
consumer spend, but the U.S. and Japan saw the largest absolute growth year-over-year.

A number of European markets also impacted consumer spend across both iOS and Android in the quarter, including the U.K.,
Germany and France, which each ranked in the top 10 for consumer spend on both app stores. That’s not a new occurrence,
though – App Annie notes this trend has been ongoing over the past five years.

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