According to a Chinese-language Economic Daily News(EDN) report, HTC is expected to announced two new smartphones during its upcoming event to be held on September 20.The two devices are members of HTC’s Desire family: Desire 10 Pro and Desire 10 Lifestyle. The former will be aimed at the premium segment, whereas the latter belongs to the mid-range category.
Before we forge ahead, let’s take a look at a brief history of HTC. HTC is a Taiwanese consumer electronics company headquartered in New Taipei City, Taiwan. Founded in 1997, HTC began as an original design manufacturer and original equipment manufacturer, designing and manufacturing devices such as mobile phones and tablets.
After initially making smartphones based mostly on Windows Mobile, HTC became a co-founding memberof the Open Handset Alliance, a group of handset manufacturers and mobile network operators dedicated to the development of theAndroidmobile operating system. The HTC Dream, marketed by T-Mobile in many countries as the T-Mobile G1, was the first phone on the market to run Android. HTC later shifted to marketing its own devices, including the HTC One series. In 2011, HTC ranked as the 98th top brand on Interbrand’s Best Global Brands report. A September 2013 media report stated that HTC’s share of the global smartphone market is less than 3 percent.
While rising back to 7.2 percent in April 2015 due to its strong sales of recent devices, its stock price had fallen by 90 percent since 2011, and the company experienced consecutive net losses. In 2016, HTC expanded into virtual reality hardware with the release of HTC Vive.
This above, shows that HTC has actually gone a long way in this industry and their phones are worth anticipating. So let’s take a look at what to expect from these about to be released HTC phones.
First of all, the Desire 10 Pro will be packed with a powerful Qualcomm Snapdragon 820 processor inside, complemented by 4GB of RAM and 32GB of storage.The high-end smartphone should sport a 5.1-inch display that supports Quad HD (2560 x 1440 pixels) resolution. A 12-megapixel rear-camera will be included as well.
On the other hand, the Desire 10 Lifestyle has a larger 5.5-inch display, but it’s a 720p screen. It comes with a Qualcomm Snapdragon 400 processor inside, along with 2GB RAM and 32GB of internal memory.It’s also worth mentioning that both will be the first smartphones in the Desire lineup to feature fingerprint sensors.
Price tag has not been mentioned YET. BUT trust us to keep you posted.