Just when you think Blackberry is almost gone for life, then they get a saving grace – the Blackberry Aurora – and are hinting on more saving graces to come. Then you realize that after all, they might not be going anywhere.
Recall that earlier, license was given to three companies to manufacture Blackberry branded phones. These companies include China’s TCL, India’s Optiemus and Indonesia based PT BB Merah Putih. Just like HMD Global with Nokia branded phones, it seems like these companies has what it takes to bring them (Blackberry) back to life.
According to reports and directly from the BlackBerry CEO John Chen who spoke to analysts, He noted that one of BlackBerry’s partners is very interested in building an Android powered slate, and as a result “you may soon see a BlackBerry tablet,” Chen said.
Quoting him, “One of our partners are (sic) very excited to build a tablet based on Android, and so they wanted us to give them the portfolio rights to do that. I’m interested to do that because I’m going to get royalties for every tablet they ship.”
“I will just leave it at that, and it’s not even that, we have to curate it, we have to do a lot of things on with it, so it’s not a 100% committed thing but it’s gonna come from our partners and BlackBerry will only receive royalty but it’s using our software and we do the QA and portfolio management, so I hope that clarifies that point.”-John Chen, CEO, BlackBerry.
One very surprising thing is since its creation, there has been only one Blackberry branded tablet produced – the Blackberry Playbook. And now, it all seems we’re about to have another one. Absence of Blackberry tablet ,right be understandable as the former CEO, Thorsten Heins never had a thing for it. In his words, in 2013, he said that tablets would be dead in five years.
READ MORE: Meet BlackBerry’s First DUAL-SIM Smartphone
Well, this is 2017, after four years and its surely not looking like its about to die. Talking on giving other companies license to manufacture a device in your brand’s name, I think its the coolest way of making money doing nothing. You only receive royalties as payment for them using your brand name, just like Nokia and Blackberry are doing presently.